Seth Berkowitz remembers a time when his business was “really, really struggling,” and he wasn’t sure if he wanted to go on — until he got a pep talk from his wife.
Berkowitz, 43, is the CEO and co-founder of Insomnia Cookies, a chain of late-night bakeries he started in 2002 as a college side hustle while attending the University of Pennsylvania. Today, Insomnia has more than 260 locations across the world. It brought in more than $200 million in revenue last year, according to documents reviewed by CNBC Make It.
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